Dealer Prices Available!

No.1 Chic Lure

Rigging Options!

Chic Lure is a patented lure design that was developed by three generations of fishermen in the Copper Country of Michigan’s Upper Peninsula.

The No.1 Chic Lure...  Weighs Approx.  1/4 Ounce.

       Comes in a Highly Polished Brass Finish!

               It  Catches All Species of Fish!

  Salmon, Trout, Walleye, Bass, Pike, Perch, Muskie,

    Steelhead, Crappie, Bluegill, The List is Endless!

    Over 75 Years of Testing and Design!

Created One of the Greatest Fishing Lures!

    There's nothing like...  A CHIC LURE!

      The Chic Lure's Swimming Action... 

             Entices Fish to Strike!!!

        It's not a Wiggle or a Wobble!  

                         IT SWIMS!

    Give It a Try!  Catch The BIG One!

              That's SEEN Every Lure!